In the last two decades, the SaaS market has exploded.
To stand out in a saturated market, SaaS companies need to utilize content marketing to help develop a brand. Lydia Roth, a digital marketing manager at Alexa, feels that brands go astray in their content efforts.
“Many SaaS companies fail to consider the entire customer journey. It’s easy to become of the mindset that, if you’re creating content that doesn’t lead to a new customer, it’s a waste of time.”
That’s not true. Lydia...
Email marketing has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates.
On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the major marketing channels, SEO and content marketing have the lowest cost per lead (CPL).
But, what if you can marry the two?
As you’ll see later in the article, the clicks from email subsc...
Cisco predicts that by 2022, videos will constitute 82% of all internet traffic. Further, YouTube is the second-largest search engine in the world.
If you’re rocking a YouTube channel with thousands of subscribers, then you’re doing it right with audience building - however, as a content creator, YouTube isn’t the best for monetization. Making a decent income off YouTube alone is challenging, while YouTube creators often feel compelled to consistently create more content, and suffer from burn...
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content?
In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads.
Why Run a YouTube TrueView Discovery Ad Campaign?
YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage.
YouTube launched this ad type i...
Ending your email on the right note increases the chances of getting a reply
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Messaging applications have changed the way we communicate. However, for business purposes, 86% of professionals prefer to use email. Cold emails are still an effective strategy to land a new job or your next client.
You might have previously read the perfect ways to star...
It works. Search engines show it some extra love, and people love sharing it on social media.
I am talking about long-form content.
However, many content marketers fail to get results from their efforts. They put in sweat equity to create super lengthy 5,000-word articles. Then, press the publish button hoping to attract thousands of visitors.
To their surprise, they fail to go beyond a few hundred visitors. The reason is their content creation strategies are fundamentally flawed.
If you are ...
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending.
As small businesses continue to invest heavily in content marketing, content creation has seen an exponential rise. The average length of a blog post for seeing “strong” results is now over 1000 words.
However, most content still sits in the deep corners of the internet and goes unnoticed. Ahrefs found that 91% of content doesn’t get any organic traffic from Goog...
Are your list-building strategies being tuned out visitors? Overused strategies don't convert—and worse—they may repel your audience. Discover some underused list-building strategies that will help you build trust with your subscribers and supercharge your list growth.