Email remains a great medium to build relationships with your prospects and existing customers. Yet many business-to-business (B2B) organizations get overwhelmed and fumble in their email marketing efforts. If you’re here, you might have questions like:
How to integrate email marketing in your sales funnel and leverage it to drive lead generation efforts?
Which is the right email service provider that fulfills your B2B needs? GetResponse is a great choice (unbiased review here)!
What metrics ...
People love watching videos, and YouTube is the internet's home for this visual format. If your brand isn't already on the video hosting platform, you’re missing out on invaluable consumer attention. The YouTube trends report revealed that channels trying to build an audience were up by 95% year-on-year on the platform.
In this article, I’ll share five effective strategies to start promoting your brand on YouTube this year to get new subscribers, brand advocates, and even paying customers.
The era of ten blue links is way past us. After Google launched the Knowledge Graph in 2012, clicks to organic listings have gradually declined. Snagging top spots in SERPs and improving SEO visibility have, hence, become even more prized.
If you’re facing a loss in the number of clicks from search, it’s possible to diagnose and fix it. In this article, learn how to improve search engine visibility and get those clicks you’ve been searching for.
Claim Your On-Page SEO Checklist Template
You probably know the value of content marketing compounds over time. But did you realize that compounding is a mental model?
Mental models are frameworks that help people interpret how things work in the world. Having a set of mental models can help you work through problems in new ways.
Next time you feel stuck when it comes to decisions about your content marketing program, work it through using one or more of these mental models. You’ll find fresh ways to consider the problems and possibl...
In the last two decades, the SaaS market has exploded.
To stand out in a saturated market, SaaS companies need to utilize content marketing to help develop a brand. Lydia Roth, a digital marketing manager at Alexa, feels that brands go astray in their content efforts.
“Many SaaS companies fail to consider the entire customer journey. It’s easy to become of the mindset that, if you’re creating content that doesn’t lead to a new customer, it’s a waste of time.”
That’s not true. Lydia...
Email marketing has long been an intimate medium of communication with customers. As the GetResponse email benchmarks report shows, welcome emails can get as high as 84.22% open rates.
On the other hand, SEO remains one of the most reliable sources of driving website traffic and brand awarenesses. Among the major marketing channels, SEO and content marketing have the lowest cost per lead (CPL).
But, what if you can marry the two?
As you’ll see later in the article, the clicks from email subsc...
Cisco predicts that by 2022, videos will constitute 82% of all internet traffic. Further, YouTube is the second-largest search engine in the world.
If you’re rocking a YouTube channel with thousands of subscribers, then you’re doing it right with audience building - however, as a content creator, YouTube isn’t the best for monetization. Making a decent income off YouTube alone is challenging, while YouTube creators often feel compelled to consistently create more content, and suffer from burn...
Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content?
In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads.
Why Run a YouTube TrueView Discovery Ad Campaign?
YouTube TrueView discovery ads appear in the places where users discover content on YouTube, including the search results page, related videos on the watch page, and the YouTube homepage.
YouTube launched this ad type i...
Ending your email on the right note increases the chances of getting a reply
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Messaging applications have changed the way we communicate. However, for business purposes, 86% of professionals prefer to use email. Cold emails are still an effective strategy to land a new job or your next client.
You might have previously read the perfect ways to star...
In their 2018 research, the Content Marketing Institute found that 37% of brands plan to increase their content marketing spending.
As small businesses continue to invest heavily in content marketing, content creation has seen an exponential rise. The average length of a blog post for seeing “strong” results is now over 1000 words.
However, most content still sits in the deep corners of the internet and goes unnoticed. Ahrefs found that 91% of content doesn’t get any organic traffic from Goog...
Are your list-building strategies being tuned out visitors? Overused strategies don't convert—and worse—they may repel your audience. Discover some underused list-building strategies that will help you build trust with your subscribers and supercharge your list growth.